Pure

On the morning of the 14th we paid a short visit to the Trade Show Pure.

We attended a talk accompanied by models walking the catwalk presented by WGSN on how to buy into the SS12 trends. From the LFW catwalks, to ready-to-wear, here are a few of the outfits we felt to be the most fashion forward.

Hyper Culture- A clash in cultures, this versatile trend modernises traditional patterns by mixing and matching different styles. Anything goes; a new generation of artists, designers and thinkers are created.

As seen on the LFW backdrop; this top features a triangular pattern in keeping with the geometric trend for AW12.

Radical Neutrality- This is the new minimalism, where individual becomes generic and uniformity becomes the best way to create a statement.

A mix of textures and pattern for a laid back feel.

Neutral colours contrasted with strong silhouettes.

Eco Hedonism- Mystical and intriguing, this trend concentrates on mixing clashing textures, and playing about with different tones of black colours.

As seen at LFW dip-dye is making it's way from hair into fabric/clothing.